Open joint-stock company FOTOTEHNIKA-POCHTOY, OJSC was established in 1992.
Nowadays the company holds a strong position at the Russian market of professional photographic equipment, accessories, educational hobby-science related products like telescopes, microscopes and other gadgets that help people to understand and observe the world near and the universe around them. Since the very foundation the origins of our success remained unchanged: professionalism and excellent customer service as well as precise and exact pricing policy.
That is not only business but also the effort to unite creative people on the not commercial base of our web portal club.foto.ru
with 50,000 visitors every day and more than 200,000 registered users,
amateurs of photo, astro-photo, micro and macro photo.
RosBusinessConsulting agency (RBC) rated web portal www.foto.ru as the
second largest Russian e-store.
In 2000 FOTOTEHNIKA-POCHTOY, OJSC joined Photo Marketing Association International which serves over 18000 industry leading photo companies around the world.
Below is a listing of the different divisions within our company:
- www.foto.ru, one of the leading e-shops in Russia with special delivery service which helps to meet the needs of customers throughout Russia;
- oto.ru retail chain with 60 outlets in Moscow, St. Petersburg, Kaluga, Krasnodar, Nizhny Novgorod, Novosibirsk, Rostov-on-Don, Ryazan and Yaroslavl;
- The service center fully equipped to meet the modern demands and authorized by leading photo equipment manufacturers.
Established in 1997, a subdivision of developing retail company, the Foto.ru online store has soon become an efficient and integral part of our business. A special delivery service was created in order to make the delivery throughout Moscow and Moscow region prompt, careful and exact. Delivery to other regions of Russia is carried out through world-known companies like EMS, UPS, FedEx and Russian Federal Mail Service. Reasonable prices and vast choice have drawn to our site customers from every region of Russia between Kaliningrad and Petropavlovsk-Kamchatsky. Today the number of monthly mailed orders exceeds 2,500.
At present Foto.ru retail chain comprises 40 shops in Moscow, St. Petersburg, Kaluga, Krasnodar, Nizhny Novgorod, Novosibirsk, Rostov-on-Don, Ryazan and Yaroslavl. Our customers enjoy all the advantages of perfect service and professional consultations.
The retail outlets network SEVEN WONDERS has been set up in 2006. At present it consists of more than 10 retail outlets offering a wide range of educational items sorted by age, field of science or science hobby for children and adults. The SEVEN WONDERS branch itself is comprised of several own departments: retail department, advertizing department, publishing & ODM department. Under the own registered trademark QIDDYCOME our company develops and manufactures scientific and educational products such as microscopes, educational kits, puzzles, licensed early learning methods. Along with products under its own trademark SEVEN WONDERS distributes in Russia goods of popular world brands: GAKKEN, KATO, BORNIMAGO, TOTOTOYS, GIGO, LYONAEK etc.
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Seven wonders retail shop
- QIDDYCOM products
- Other toy-scientific items
Our products are purchased not only by individual parents unindifferent to their child’s learning process but also by nurseries, kindergartens, schools and learning centers. SEVEN WONDERS network on a regular basis participates in trade shows and promotional events.
- Toy fair 2008 in Moscow
The service center authorized by the industry leading manufacturers is functioning since 1995 and provides guarantee and post-guarantee repair as well as service support. Its most up-to-date diagnostic and repair equipment, highly skilled experts make it possible to fix any technical problem whatever its complexity.
FOTOTEHNIKA-POCHTOY, OJSC is one of the Russia's main distributors for CANON, NIKON, SONY, PANASONIC, SAMSUNG, OLYMPUS, FUJIFILM, CASIO and SIGMA photo equipment. Our retail outlets offer products of more than 240 manufacturers. Direct links with manufacturers provide access to a great range of products which enables us to carry out any specific order.
FOTOTEHNIKA-POCHTOY, OJSC has always recognized efficient promotion of new brands to the Russian market as one of the main conditions of successful company development in the highly competitive field. As professional digital photo equipment and lighting studio equipment grow in popularity, FOTOTEHNIKA-POCHTOY, OJSC took a decision to invest in this market sector. In late 2006 the company acquired a priority right to produce and sell products under RAYLAB brand. Shortly this brand has taken leading position in the studio equipment segment in Russia and at present enjoys a 30 percent share of its total turnover.
FOTOTEHNIKA-POCHTOY, OJSC is an exclusive distributor for products of SIGMA, the major third party lenses manufacturer in Japan. According to GFK report, in the last quarter of 2009 SIGMA products, promoted in Russia solely by FOTOTEHNIKA-POCHTOY, OJSC gained a retail market share of approximately 40 percent. FOTOTEHNIKA-POCHTOY, OJSC also has partnerships with other leading photo equipment manufacturers as well as manufacturers of creative hobby products.
After 15 years of successful business FOTOTEHNIKA-POCHTOY, OJSC continues to improve quality of customer service and extend the choice of goods in order to meet the growing demands of customers. Here are the milestones in the FOTOTEHNIKA-POCHTOY, OJSC evolution:
| 1992 |
Establishment. |
| 1994 |
Distribution rights for MINOLTA and CANON products. |
| 1995 |
The service center establishment. Authority is granted for MINOLTA products after-sales service. |
| 1997 |
Registration of domain name www.foto.ru. FOTOTEHNIKA-POCHTOY, OJSC becomes one of the first Russian e-shops. Distribution rights for NIKON, OLYMPUS, PENTAX photo products. |
| 1998 |
Retail trade under Foto.ru trademark is established. |
| 2000 |
Exclusive distribution rights for SIGMA products. |
| 2001 |
FOTOTEHNIKA-POCHTOY, OJSC is a distributor for 30 trademarks of photoproducts. |
| 2002 |
FOTOTEHNIKA-POCHTOY, OJSC is acknowledged as best distributor for NIKON products in Russia. FOTOTEHNIKA-POCHTOY, OJSC becomes the general partner of Moscow jujitsu team and takes part in competitions arrangement in close cooperation with Kobu-do and Jujitsu Federation. |
| 2003 |
More then 80000 articles of digital photo equipment are sold. More then 13000 site visitors a day. |
| 2004 |
More then 30 retail chain outlets under Foto.ru trademark. More than 20000 site visitors a day. |
| 2004 |
The Tsifrovoy Vestnik (Digital Herald) magazine is launched. |
| 2004 |
The 1st Moscow International Jujitsu Tournament Foto.ru Open is held. |
| 2004 |
Local trade office and first Foto.ru retail stores are opened in St. Petersburg. |
| 2005-2009 |
Expansion to retail market with 60 retail outlets in Moscow and retail shops in big Russian cities: St. Petersburg, Kaluga, Krasnodar, Nizhny Novgorod, Novosibirsk, Rostov-on-Don, Ryazan, Tula and Yaroslavl. Development of fast door to door delivery throughout Russia via the internet-shop. |
| 2006 |
www.foto.ru is rated second largest Russian e-store in a ranking by RosBusinessConsulting agency. |
| 2006 |
Distribution of Sky-Watcher products is started. |
| 2007 |
A contract with Mega malls chain is signed. First Foto.ru shops are opened at Mega malls. |
| 2007 |
Foto.ru outlets are opened in Tula and Nizhny Novgorod. |
| 2008 |
Expansion to retail market with 40 retail outlets in Moscow and retail shops in the largest Russian cities: S.Petersburg (8), Nizhny Novgorod (6), Novosibirsk, Samara, Tula, Riazan, Rostov-on-Don, Krasnodar. According to GFK report, 32% of all DSLR cameras purchased in Russia in 2008 were purchased through Foto.ru network. |
| 2009 |
Two new Foto.ru outlets in Moscow: at Metropolis mall and Golden Babylon mall, the largest shopping mall in Europe. |
FOTOTEHNIKA-POCHTOY, OJSC was recognized for taking active part in the civilized consumer market forming in Russia. The company was presented with a diploma of Russian and Moscow Consumer Protection Funds.
In order to develop business contacts and to introduce new photoproducts and trends to ultimate consumers FOTOTEHNIKA-POCHTOY, OJSC takes active part in international and Russian exhibitions and shows. Our company is permanent participant of annual Photoforum in Moscow and Saint-Petersburg PhotoFair. Also we arrange our own promotion actions and shows. FOTOTEHNIKA-POCHTOY, OJSC is enthusiastic about new business contacts and see its future in constant forward movement and permanent development.
Recognizing social responsibility as one of the basic principles of modern business, FOTOTEHNIKA-POCHTOY, OJSC pays utmost attention to public work. The company is providing cost-free resource "The Photography School" which makes it possible to receive specialized education in photography to every person irresponsible of his or her age, location and financial position. All the tutors of "The Photography School" are highly qualified teachers of Moscow colleges. Today nearly 700 students are enrolled for the program by correspondence and about 25 000 students have graduated the course since the educational center foundation. Another non-profit resource supported by FOTOTEHNIKA-POCHTOY, OJSC is the Foto.ru Club that allows photographers from all over the Russia to promote their works by placing them in the pages of one of the most popular photo resource of the Russian Internet. The site attracts approximately 55 000 visitors per day and the list of registered users includes more then 290 000 entries.
In order to make digital cameras and equipment more familiar to Russian customers, FOTOTEHNIKA-POCHTOY, OJSC distributes for free it’s own printed magazine “Tsifrovoy Vestnik” (“The Digital Herald”). In this periodical, devoted to both technical and artistic aspects of photography, amateur photographers may find the latest digital news, help with all areas of beginning photography, tips on software correction and other useful articles.
The most important element of FOTOTEHNIKA-POCHTOY, OJSC public activity is sponsorship of various sport organizations and events. For over years FOTOTEHNIKA-POCHTOY, OJSC co-sponsors Moscow jujitsu team. In 2004 FOTOTEHNIKA-POCHTOY, OJSC established FOTO.RU OPEN, The Annual International Jujitsu Tournament that attracts much attention of all the sport lovers throughout Russia. The latest Tournament was held on April 5 2009 in Moscow.
